I mentioned last week about the launch of Canadian coffee chain Tim Horton’s new knitting-themed cups for the winter and holiday season.
It turns out there was a bigger knitting connection than you might have suspected…
Tim’s runs ‘coffee-runner’ trucks, that drive around sampling and selling their much-loved coffee. They’re seen regularly at all sorts of places and community events, distributing warmth and cheer. And the gang at Toronto yarn shop Lettuce Knit got involved, to yarn bomb one of trucks!
Covert knitting party.
30 knitters spent over 1000 hours at the needles, between October 27th and November 16th. They used 412 skeins of Cascade Eco wool, triple-stranded on 12mm needles.
The project was managed by knitter and ex-Lettuce Knit manager Brenna MacDonald and her computer scientist and knitter boyfriend Matt Kosichek.
The team signed an NDA with Tim Horton’s, and I doubt the CIA could have run a better secret yarn-bombing campaign. Very few of the knitters working on the project knew what it was all about. The panels were divided up so no one knitter had the identifying parts of the design. Key elements were worked in secret, and Brenna and Matt spent a lot of time denying their involvement in anything. Fun!
The panels before being put on the truck.
This time-lapse video of the truck being wrapped up is terrific.