Hopefully by now, you’ve heard about our Patreon campaign that’s changed Knitty from a struggling ad-only supported magazine to one supported by both advertisers and our readers. We are now able to count on a stable future full of opportunity, as we will be able to pay our staff and contributors fairly! And we’re working on our next goal, which is redesigning and recoding to bring this 2002 magazine visually and functionally up to date with the 2016 (and beyond) internet.
One thing I haven’t talked much about through this process is what got me to a place where I felt brave enough to let people know our current financial state and to ask for their help. This book is what did it. I bought it when it was released last fall and absorbed every word, because I was a fan. And because I liked the message the author was spreading.
Amanda Palmer is an independent musician who’s been in the business longer than Knitty has been around. She spent her early days atop a milk crate as a Living Statue, and transitioned into music as a singer-songwriter on piano and (yes) ukulele, where she’s slowly, steadily built her fan base by being intimately connected to her fans, in person and on the internet. Whether you like her music or not (I happen to love it), the way she conducts herself and her business is inspirational. And when I saw that Amanda had launched a Patreon earlier this year, I realized that perhaps this could work for Knitty, too.
It’s easy to read the title and assume it’s all about asking for help. Just ask, and everyone will give and poof, worries over. Except it’s not like that at all. The book shows, in great detail, that building a community first is a key element to establishing a relationship in which the creator can ask for help and the community will want to provide it. Ravelry proved that point when they asked for our help in categorizing their huge library of patterns and supporting them financially. They had already provided so much to knitters that we were glad to help and as a result, we have a robust, super-useful Ravelry available to us today.
But Knitty was my business, and we all know about the demons that sit on our shoulders and tell us we’re not good enough. (Amanda calls them the Fraud Police.) Sure, asking for help worked for Ravelry, but would it work for Knitty?
As we have seen in just 48 hours, it has worked.
There’s so much more I can say, but I’ve got Patreon work to do. Read the book. I think you’ll find a lot to think about in there.